(apple silicone for Mac is a great example for this).Īsk how to achieve the 10x instead of 10%. So when you are on the top, make sure to move forward faster and expand the gap between you and the other competitors, disrupt yourself and continue to innovate. In the recent years Google search became horrible, and the whole company (at least from a consumer POV) started to lack innovation, release less of new products and just do gradual updates to current products. Īnd the most recent example is Google vs OpenAI vs Microsoft. This happened in the AMD vs Intel race, and Apple chips vs Qualcomm. Which gives their competitors a chance to catch up. (Nokia,Īnd after dominateing the competition, companies usually stagnate for a while. I have been observing big companies tech since 2007.
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